How Chiropractors Can Use Social Media to Get More Patients

Social Media Is Now a Patient Discovery Platform

People discover chiropractors on Meta, Instagram, and TikTok long before they ever search on Google.

Post Content Patients Actually Care About

Examples:

• Before and after success stories
• Stretches for pain relief
• A day in the clinic
• Behind-the-scenes with the doctor
• Patient testimonials

Use Short-Form Video

Short videos build trust fast. You can talk about:

• Sciatica symptoms
• Neck pain causes
• Why adjustments help
• Importance of posture

Add Retargeting Ads

Retargeting warms up cold audiences and increases bookings.

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